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Hoʻokumu ʻia ma 2019, ʻo Adeera Packaging kekahi o nā mea hana hoʻopihapiha hoʻomau nui loa ma India. Hoʻololi ka hui ma kahi o 20 mau ʻeke plastik i kēlā me kēia kekona me ka hoʻopaʻa paʻa ʻana, a ma ka hana ʻana i nā ʻeke mai nā pepa ʻōpala i hana hou ʻia a mahiʻai, pale ia i ka ʻoki ʻia ʻana o nā kumulāʻau 17,000 i kēlā me kēia mahina. I loko o kahi ninaninau kūʻokoʻa me Bizz Buzz, ʻo Sushant Gaur, ka mea hoʻokumu a me ka Luna Hoʻokele o Adeera Packaging, i ʻōlelo ʻia: "Ke hāʻawi nei mākou i ka lawe ʻana i kēlā me kēia lā, nā manawa huli wikiwiki (5-25 mau lā) a me kahi hoʻonā maʻamau no kā mākou mea kūʻai. ʻO Adeera Packaging kahi hui hana. "akā i nā makahiki i aʻo ai mākou aia ko mākou waiwai i ka lawelawe a mākou e hāʻawi ai i kā mākou mea kūʻai. Hāʻawi mākou i kā mākou huahana ma luna o 30,000 ciphers ma India. Ua wehe ʻo Adeera Packaging i nā hale hana 5 ma Greater Noida a me kahi hale kūʻai ma Delhi, a hoʻolālā ʻo ia e 2024 e wehe i kahi mea kanu ma USA e hoʻonui i ka hana. Ke kūʻai aku nei ka hui i kēia manawaʻeke pepa waiwai Rs. 5 miliona i kēlā me kēia mahina.
Hiki iā ʻoe ke wehewehe i ka hana ʻana i kēia mau meaʻeke pepamai ka ʻōpala mahiʻai? Ma hea lākou e hōʻiliʻili ai i ka ʻōpala?
Ua lōʻihi ka hana ʻana o India i ka pepa mai nā ʻōpala mahiʻai ma muli o ka nele o nā lāʻau deciduous a lōʻihi. Eia nō naʻe, ma ka mōʻaukala, ua hana ʻia kēia pepa no ka hana ʻana i nā pahu pahu corrugated, ʻaʻole i koi ʻia ka pepa kiʻekiʻe. Ua hoʻomaka mākou e hoʻomohala i ka GSM haʻahaʻa, BF kiʻekiʻe a me ka pepa maʻalahi i hiki ke hoʻohana ʻia e hana i nā ʻeke pepa kiʻekiʻe ma ke kumu kūʻai haʻahaʻa me ka liʻiliʻi o ka hopena kaiapuni. No ka mea ʻaʻole nui kā mākou ʻoihana i ka mākeke no nā pahu corrugated, ʻaʻohe wili pepa i makemake i kēia hana me ka ʻole o ka mea kūʻai ikaika e like me mākou. ʻOhi ʻia nā ʻōpala mahiʻai, e like me ka ʻōpala palaoa, ka mauʻu a me nā aʻa raiki, mai nā mahiʻai me nā mauʻu ma nā hale. Hoʻokaʻawale ʻia nā fiber i loko o nā paila me ka hoʻohana ʻana i nā parials i wahie.
ʻO wai i loaʻa kēia manaʻo? Eia kekahi, he moʻolelo hoihoi paha nā mea hoʻokumu i ke kumu i hoʻomaka ai lākou i ka hui?
Sushant Gaur - I ka makahiki 10, ua hoʻokumu ʻo ia i kēia hui i kona wā i ke kula a ua hoʻoikaika ʻia e ka hui anti-plastic campaign. I koʻu ʻike ʻana i ka makahiki 23 ua kokoke e pāpā ʻia ʻo SUP a hiki ke lilo i ʻoihana waiwai, ua neʻe koke wau mai kahi ʻoihana kūpono ma ke ʻano he mea hoʻokani pahu ʻoihana i kahi hui pōhaku kaulana i ka hana. Mai ia manawa, ua ulu ka ʻoihana e 100% i hoʻohālikelike ʻia i ka makahiki i hala a manaʻo ʻia ka huli ʻana e hiki i Rs 60 crore i kēia makahiki. No ka hoʻokō ʻana i ka neutrality kalapona no nā ʻeke pepa i hana hou ʻia, e wehe ʻo Adeera Packaging i kahi hale hana ma US. ʻO ka mea maka (pepa ʻōpala) opepa hana hou mai ʻAmelika Hui Pū ʻIa a laila hoʻihoʻi ʻia a hoʻihoʻi ʻia i ʻAmelika Hui Pū ʻIa ma ke ʻano he huahana hoʻopau, ka hopena i ka hoʻohana kalapona nui e hiki ke pale ʻia ma ke kūkulu ʻana i nā hale hana kūloko kokoke i kahi e pau ai nā ʻeke plastik.
He aha ka mōʻaukala hōʻailona o Urja? Pehea ʻoe i komo ai i loko o kaʻeke pepaʻoihana?
Ua hele au i ke Kuhina Kaiapuni no ka ʻae ʻana e kūʻai i ka ʻenehana hana ikehu hou. Ma laila au i aʻo ai e pāpā koke ʻia ka plastic hoʻohana hoʻokahi, a me ka noʻonoʻo ʻana, ua huli au i ka ʻoihana ʻeke pepa. Wahi a ka noiʻi, ʻo ka mākeke plastik honua he $250 biliona a ʻo ka mākeke ʻeke pepa honua i kēia manawa he $6 biliona, ʻoiai ua hoʻomaka mākou me $3.5 biliona. Ke manaʻoʻiʻo nei au he manawa kūpono loa nā ʻeke pepa e hoʻololi i nā ʻeke plastik hoʻopau.
I ka makahiki 2012, ma hope o ka pau ʻana o kaʻu MBA, ua wehe au i kaʻu ʻoihana ponoʻī ma Noida. Ua hoʻolilo au i 1.5 lakh e hoʻomaka i ka hui ʻeke pepa ʻo Urja Packaging. Manaʻo wau e koi ikaika i nā ʻeke pepa i ka ulu ʻana o ka ʻike i ka hopena maikaʻi ʻole o ka plastik hoʻohana hoʻokahi. Ua hoʻokumu au iā Urja Packaging me nā mīkini 2 a me nā limahana 10. Hana ʻia kā mākou huahana mai ka pepa recycled a me ka pepa i hana ʻia mai nā ʻōpala mahiʻai i loaʻa mai nā ʻaoʻao ʻekolu.
Ma Adeera, manaʻo mākou iā mākou iho he mea lawelawe, ʻaʻole he mea hana. ʻAʻole kā mākou waiwai i kā mākou mea kūʻai aku i ka hana ʻana i nā ʻeke, akā i ko lākou manawa kūpono a me ka ʻole o ka lawe ʻana. He hui hoʻokele ʻoihana mākou me kahi ʻōnaehana waiwai kumu. Ma keʻano he hoʻolālā lōʻihi, ke nānā nei mākou i nā makahikiʻelima e hiki mai ana a ke hoʻolālā nei mākou e wehe i kahi keʻena kūʻai ma US. Quality, Service and Relationships (QSR) ka pahuhopu nui o Adeera Packaging. Ua hoʻonui ʻia ka laulā huahana o ka ʻoihana mai nā ʻeke pepa maʻamau i nā ʻeke nui a me nā ʻeke ʻeke kūhāhā, e ʻae iā ia e komo i ka ʻoihana meaʻai a me ka lāʻau lapaʻau.
Pehea ʻoe e ʻike ai i ka wā e hiki mai ana o ka ʻoihana a me ka ʻoihana? Aia kekahi mau pahu hopu pōkole a lōʻihi?
No ka ʻoihana ʻeke pepa e hoʻololi i nā ʻeke plastik, ʻo ka nui o ka ulu ʻana o ka makahiki he 35%. ʻOi aku ka ʻoi aku o ka ʻeke FMCG ma mua o ka pahu lawe lawe a ua hoʻokumu maikaʻi ʻia ka ʻoihana ma India. Ke ʻike nei mākou i kahi hoʻopaʻa hope ʻana ma FMCG, akā hoʻonohonoho pono. Ke nānā nei i ka wā lōʻihi, ke manaʻo nei mākou e lawe i kahi hapa nui o ka mākeke a me ka mākeke co-packaging no FMCG. I ka wā pōkole, ke nānā nei mākou i ka mākeke US, kahi a mākou e manaʻo ai e wehe i kahi keʻena kūʻai kino a me ka hana. ʻAʻohe palena no Adeera Packaging.
He aha nā hoʻolālā kālepa āu e hoʻohana ai? E haʻi mai iā mākou e pili ana i nā hacks ulu ʻana āu i hoʻokō ai.
I ka wā i hoʻomaka ai mākou, ua hoʻohana mākou i nā huaʻōlelo colloquial no SEO ʻoiai nā mea aʻoaʻo āpau e ʻōlelo mai iā mākou ʻaʻole. Ua ʻakaʻaka mai kekahi o nā keʻena hoʻolaha nui iā mākou i ko mākou noi ʻana e hoʻokomo ʻia i ka ʻāpana "Lifafa Pepa". No laila ma kahi o ka hoʻopaʻa inoa ʻana iā mākou iho ma kekahi kahua, hoʻohana mākou i 25-30 mau pūnaewele hoʻolaha manuahi e hoʻolaha iā mākou iho. Ua ʻike mākou e noʻonoʻo ana kā mākou mea kūʻai i kā lākou ʻōlelo maoli a ke ʻimi nei mākou i ka pepa lifafa a i ʻole pepa tonga a ʻo mākou wale nō ka hui ma ka pūnaewele kahi e loaʻa ai kēia mau huaʻōlelo. No ka mea, ʻaʻole mākou i hōʻike ʻia ma kekahi kahua nui, pono mākou e hoʻomau i ka hana hou. Ua hoʻokuʻu mākou i kēia kahawai ma India a i ʻole ʻo ka ʻeke pepa mua o ka honua YouTube channel a ke ikaika mau nei. Ma luna o kēlā, ua hoʻolauna mākou i ke kūʻai aku ma ke kaumaha ma mua o ka ʻāpana, he neʻe pseudo-viral no mākou, no ka mea, ʻo ka hoʻololi ʻana i ka helu o nā ʻāpana i kūʻai ʻia he loli nui, a ʻoiai ua makemake ka mākeke, ʻaʻohe mea i hiki ke hana. i loko o ʻelua makahiki. makahiki. E kope iā mākou, ʻaʻole kēia i hiki ke ʻoki i ka nui a i ʻole ke kaumaha o ka pepa.
Ua hoʻomaka mākou e hōʻiliʻili mai nā kula maikaʻi loa ma India a makemake mākou e hana i ka hui maikaʻi loa ma ka honua no kēia ʻoihana. No kēia hopena, ua hoʻomaka pū mākou e huki ikaika i ke kālena. Hoʻokomo mau kā mākou moʻomeheu i nā ʻōpio e ulu a kūʻokoʻa. Hoʻohui mākou i nā laina hana hou i kēlā me kēia makahiki e hoʻololi i kā mākou huahana, a i ka makahiki e hiki mai ana mākou e hoʻolālā e hoʻonui i kā mākou mana hana ma 50%, ʻo ka hapa nui o ia mau huahana hou. I kēia manawa, loaʻa iā mākou he 1 biliona ʻeke i kēlā me kēia makahiki, a e hoʻonui mākou i kēia i 1.5 biliona.
ʻO kekahi o kā mākou kumu kumu ke kūkulu ʻana i nā pilina lōʻihi i kākoʻo ʻia e ka maikaʻi a me ka lawelawe maikaʻi loa. Ke hoʻolimalima nei mākou i nā mea kūʻai aku a puni ka makahiki no ka hoʻonui ʻana a ke hoʻonui mau nei mākou i ko mākou hiki ke hoʻokō i kēia ulu.
I ko mākou hoʻokuʻu ʻana iā Adeera Packaging, ʻaʻole hiki iā mākou ke wānana i ko mākou ulu wikiwiki ʻana, no laila, ma kahi o ka loaʻa ʻana o hoʻokahi 70,000 sq. ft. ʻAʻole mākou i aʻo i kekahi o kēia no ka mea ua hana mau mākou i kēlā kuhi hewa.
Mai ka hoʻomaka ʻana, ʻo kā mākou CAGR he 100%, a i ka ulu ʻana o ka ʻoihana, ua hoʻonui mākou i ke ʻano o ka hoʻokele ma ke kono ʻana i nā mea hoʻokumu e hui pū me ka ʻoihana. I kēia manawa ke nānā aku nei mākou i ka mākeke honua i ka maikaʻi ma mua o ka maopopo ʻole, a ke wikiwiki nei mākou i ka ulu ulu. Ua hoʻokomo pū mākou i nā ʻōnaehana no ka mālama ʻana i kā mākou ulu ʻana, ʻoiai ʻo ka ʻoiaʻiʻo pono e hoʻonui mau ʻia kēia mau ʻōnaehana.
ʻAʻohe kumu o ka hana ikaika a paʻakikī no nā hola 18 o ka lā inā ʻoe e hana i kēlā me kēia manawa. ʻO ke kūpaʻa a me ke kumu nā pōhaku kihi o ka ʻoihana, akā ʻo ke kumu ke aʻo mau nei.